Nudge

In-app product experiences to boost retention
Kanishka Thakur, Gaurav Rawat, Snehil Saluja

They were together in the dance team at Venky, DU. They re-affirmed the belief that even though DU may not have the best culture to start a company, ambitious people can come from anywhere.

We met them when they applied to us with an idea to build a fantasy esports platform - which made sense to them since they had been gamers.

They quickly learnt the opportunity was small and pivoted to building gamification engines for companies to boost retention.